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Nihal & Ben
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Insight Coffee shops are prime meeting spots for young mums, and many mums still feel stigma for breastfeeding in public.

Idea Starbucks become the first big business to openly support public breastfeeding.

 

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We get baristas to gift breastfeeding mothers reusable Starbucks cups. On it they write baby’s name and age.

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An open letter to other coffee chains will be sent out asking them to get on board.

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Starbucks spotlight World Breastfeeding Week in their stores across 70 countries – giving this charity a truly international platform.

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We encourage mums to post snaps of them breastfeeding in public with the hashtag #breastfeedfreely.

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We get mums to breastfeed in public places and stage angry complaints. We capture everyday heroes who step in to support them, revealing the cause and rewarding them with coffee discounts.

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