Nihal & Ben
To grow national interest in adoption we need a more emotive and unexpected approach.
Cards are tailored to each recipient.
Posters are placed in residential areas, and around leisure centres, schools and churches.
DM to families eligible to adopt. Also sent before Mothers Day.
Fake profiles are created for kids seeking adoption. Requests are sent out for family ties. All profiles lead to First4Adoption.
First4Adoption conceal appeals in the Metro and other tabloids.