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Nihal & Ben
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To grow national interest in adoption we need a more emotive and unexpected approach.

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Cards are tailored to each recipient.

Posters are placed in residential areas, and around leisure centres, schools and churches.

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DM to families eligible to adopt. Also sent before Mothers Day.

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Fake profiles are created for kids seeking adoption. Requests are sent out for family ties. All profiles lead to First4Adoption.

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First4Adoption conceal appeals in the Metro and other tabloids.

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