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Nihal & Ben
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Insight People hate paying for water because you can get it for free

Idea You can get Evian mineral water for free too, if you are willing to take on the French Alps

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Activation

 We replace those chirpy millennials handing out promotional smoothies in train stations – with weathered mountaineers handing out frosty bottles of Evian.

Their ragged beards and vacant eyes tell their story…

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We put fake job vacancy ads in the tabloids inviting the public to join the Evian expedition, at their own risk…

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